As crash investigators approached the mangled wreckage of the Cessna 172R- scattered in hundreds of pieces across the runway- the acrid smell of fuel and burning flesh filled the air…
Inside the cockpit: the charred remains of Michael Callan, ex-bouncer, convicted bank robber and celebrity obsessed lunatic.
Michael, who called himself “Leo Pilot Leon” in stacks of deranged letters he sent to a well-known Nashville celebrity, had attempted to land his Cessna 172R in foggy conditions using handwritten navigation notes.
It didn’t help that he was drunk. Or that it was 2am and pitch black outside. Or that he made no attempt to contact the tower at the Nashville International Airport.
That cold October 29, 2013 night, the Canadian ex-con's odds of sticking a safe landing were plummeting by the second.
Yet as he precariously swooped and circled the airport, just moments away from a fiery crash that would fracture his bones, blacken his skin and force investigators to identify him by fingerprint…
… the former stickup man was irrationally confident of one thing:
He was going to meet Taylor Swift. Whether she liked it or not.
Which makes it totally understandable why this music superstar…
….would be nervous about meeting and greeting anyone backstage before her show in person.
Yet, as the picture above shows, she still chooses to “get close", show after show.
So if Taylor Swift is still willing to deliver up close and personal value to her biggest fans….
… what’s stopping you from getting behind a camera in the safety of your home, and reducing the distance between you and your followers?
Did you know that…
64% OF ALL INTERNET TRAFFIC GLOBALLY IS VIDEO CONSUMPTION?
ON AVERAGE PRODUCTS WITH VIDEO ENJOY 88% MORE TIME SPENT ON PAGE?
1 IN 3 MILLENNIALS PURCHASE A PRODUCT AS A RESULT OF WATCHING A PRODUCT VIDEO?
50% OF USERS WHO WATCH VIDEOS ON THEIR MOBILE DEVICES USE THEM TO DECIDE ON PURCHASES?
So the only explanation I can think of for you not getting on camera is that you don't know WHAT TO SAY
….when you want to THANK prospects for downloading your lead magnet or joining your newsletter
…when you want to TELL THEM THE STORY OF YOUR BRAND and what you stand for (and against)
…when you want to get them to make an ADDITIONAL purchase
…or when you want to show them how to you USE YOUR PRODUCT so they don’t feel buyers remorse.
If finding the right words is the only fear holding you back from making eye contact with your best prospects, then you need to get in touch with a copywriter who can script your customer facing videos FOR YOU.
CLICK HERE to book a free copy coaching call and you’ll learn even more about how to get this challenge handled.
At a price you can afford that will GET YOUR FANS OUT OF THE CHEAP SEATS and into your shopping cart.